The Path To Finding Better


Using Social Media to Develop Consumer Personas

For effective marketing today, you need to do your research really well. You need to know who are buying your products and you also need to know that groups that are reserved when it comes to your product and why that is the case. It would be very unfortunate to spend large sums of money on campaigns that people will not be looking at. Today there is literally unquantifiable amount of data that only continues to grow.

It is very possible to tell a customer who is checking out and one who still needs convincing. Such access to information allows the business to see what the customer is clicking on and that data can be stored. The information, when looked at per the customer, will only be a talking point but when you combine the data and see trends in shopping then you have something you can use to influence marketing decision. From the data gathered you can tell a lot of about the persona of people that are frequenting your sites such as their age, the income of the household and even their location.

The different set of personas will be important in coming up with an ideal person who is likely to make a purchase from your business. It is not wise to categorize a section of the population who you feel are likely to be the consumers of the product and lock out the other population groups, there are different interests preferences that comprise the entire demographic. Facebook insights are something you can’t afford to miss out on from this social media giant, dashboards hold a lot of customer data where you can see people frequenting your page. Once you have the personal characteristics you can use them to identify the people that take an interest in your business

Twitter has the same feature as Facebook insight known as twitter analytics that will help you elevate your business by getting hold of your target customer. similar to how Facebook does, twitter analytics also breaks down the followers with interest by the e location, language, and location. Twitter analytics has an extra interest tab that further breaks down the audience by the type of interest they have. Another mind-blowing fact is that you get to see what kind of device the visitor is using to access what you are tweeting. This way you will not send files that are not compatible with certain devices and make your business miss out on potential customers. After you have a picture of what your followers on Twitter and Facebook have interest in, you can head and find groups on LinkedIn by use of the specifics.

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