Playfly Sports activities
Decades just after winning the 1992 countrywide championship as Stanford’s capturing guard, Christy Hedgpeth’s fingerprints are all about the altering encounter of women’s basketball and higher education athletics.
Following remaining tapped as main working officer of the WNBA in 2019 — she experienced worked for the NBA’s team advertising and marketing and small business functions since 2014 — Hedgpeth led the league’s sweeping manufacturer transformation. She oversaw all small business capabilities and led the long-term expansion technique, serving to to spur its unprecedented revenue expansion and amplified cultural relevance.
Hedgpeth is now a lot less than a year into her position as president of Playfly Athletics Properties, the 1st woman president in the collegiate multimedia legal rights space. A dynamic college or university athletics setting going through seismic transform is preferably suited for Hedgpeth, who oversees system and functions for all collegiate and statewide superior college association multimedia legal rights partnerships.
“That seriously does motivate me,” Hedgpeth reported. “Of program, the athlete in me, the competitor in me, I enjoy driving earnings. And to be what I feel is a disrupter in the house — that is fun.”
She embraces the fast-evolving title, picture and likeness period, introducing “Campus Cast Live” in which Michigan Condition soccer gamers and aspiring broadcasters hosted a 2nd-screen knowledge through the Spartans’ NCAA Tournament video games. And there’s a lot more to come.
“As a former college student athlete, that is motivating,” Hedgpeth stated. “That is the type of organization we want to be. It is not just about us, it’s about what we can do to help our associates. And whenever we can provide opportunities specifically to college student athletes, I get excited — you can notify.” — Eric Prisbell
Christy Hedgpeth
President, Playfly Sports Homes, Playfly Sporting activities
Born: Fort Rucker, Ala.
Education: Stanford University, B.A., psychology Duke College, MBA
More about Christy
Guilty satisfaction: On the net purchasing — clothes, household décor, sports equipment.
Advice to my younger self: To consider on profits/product sales-oriented roles earlier.
Year’s finest challenge: Not amazingly, navigating the complexity of NIL and its impact on almost each and every facet of the university and HS landscape.
My management type is inspired by … : The fantastic teams I experienced the fortune to be on throughout my sports occupation.
I wish I’d recognised at my career’s start out: That 1 day inside of my career there would be a increased consciousness on building, recognizing and choosing gals.
Advice to a younger particular person searching to operate in sports organization: Consider finding a non-sporting activities-relevant state-of-the-art degree (e.g. MBA, J.D.) to distinguish you, boost your versatility, and broaden your standpoint.
Transform I’d make connected to women doing the job in sports: I’d like to see ladies comprise at the very least 50% of entry-level profits roles to assist placement them for revenue and leadership roles in the foreseeable future.
